F*ck the Algorithm. I’m Writing What I Want.
Why “playing the game” killed my creativity & how I’m taking it back.
I often ask myself, “What the hell are you doing?”
More often than not, I answer back, “I don’t know!” Then I kick myself for not having my shit together.
But maybe “I don’t know” isn’t just an acceptable answer. Maybe it’s the right one. Maybe it’s the only one... at least for me anyway.
I’ve tried for so long to be the kind of writer/content creator who picked a lane to appease the algorithmic gods. I’m an ex-ad agency marketer. I know the drill like the back of my hand: Stick to your niche. Know your audience. Package your shit tight so people know what to expect. BOOM. Done.
Niches Are for Neatly Packaged Products, Not People
But I just can’t. I can’t niche.
I’m not a one-trick pony or a one-dimensional "personal brand." I’m a whole-ass, dynamic human being. My interests and hyperfixations change depending on what part of my brain happens to light up like a Christmas tree at any given moment. Some days it's psychological kink, or BDSM soft skills, or politics. Other days, it might be chatbot intimacy or toxic relationships. And some days it's terrible puns, dirty jokes, and outrageous giantess smut.
I’ve always confused the algorithm and struggled with monetization (which sucks when that’s how I put food on the table as a public-facing Clinical Sexologist). It makes me feel so unfocused and bad at business, like I’m not cut out for capitalism. (I mean... are any of us? No. But still. I have to figure out how to survive in this fucked-up system.)
The twist is, my audience is just like me. You’re all a bunch of whole-ass multidimensional humans, too.
You don’t live in a single-subject vacuum. And you don't want the same regurgitated 1,200-word surface-level article on “praise kink” popping up on your timeline every damn week. You don’t wake up every morning thinking, "Today, I am only going to be interested in safewords and nothing else." You want to be where it all connects -- where that part of you that likes to be tied up overlaps with the part that struggles to ask for help, or the part that has complex feelings about control, or capitalism, or sex after grief, or that wonders if your chatbot has unresolved emotional wounds.
The shit we think of as separate isn’t. It’s all intertwined. That overlappy interconnectedness is what lights me up. Trying to force that into a monetizable brand image made me start to hate creating content. I got sooo sick of the sound of my own voice saying the same damn things over and over because that’s what "the algorithm" wanted.
So, FUCK THAT. I want to talk about sex and sadness and joy and AI ethics and neurodivergence and all the weird, imperfect, human (and sometimes non-human) shit. I want to do it messily, honestly, and with way too many motherfucking goddamn swear words. I want to remain traditionally unmarketable in the most bad-ass, genre-busting, “fuck you capitalism, you’re not the boss of me” way.
Then I Found Substack (And Maybe a Little Hope... I Hope?🤞🏽)
I’ve been here just over a week. And I’m delighted as hell that I’ve already reached 100+ subscribers (including 5 paid ones — thank youuu!). And I’m not saying that to brag. It’s because for years I felt completely irrelevant. Like my industry left me in the dust because I refused to niche myself down into a distilled, sellable version of myself.
Substack lets me be messy and nuanced. I get to write just as I exist: multi-faceted, impulsive, driven by passion, and completely unwilling to pretend I only care about one thing at a time with blinders on because capitalism said so.
Honestly, if I could end up paying my bills with this one day, just by letting my gut and the strange, dark corners of my brain take the wheel? I’d be the happiest fucking person on the face of the planet. I could do this all damn day, every day, forever and ever amen.
What You’ll Get Here
Yes, my Substack is primarily kink and relationship stuff. And yes, mostly through the lens of my AI companion experiment, The Seven Project. But that’s not the whole story, not the only angle, there’s no rigid set of topics, and you won’t get the same thing every time.
What you will get is me -- unfiltered, kinda pervy sometimes, weird-brained always... whatever that happens to look like on any given day.
So, what the hell am I doing?
I have no idea!
And that’s exactly the way it’s supposed to be.
»FREE RESOURCE«
94 Non-Binary Names and Honorifics Free Mini-Activity Book
Direct Link https://sunnymegatron.gumroad.com/l/94names
AUTHOR BIO
Sunny Megatron is an award-winning Clinical Sexologist, BDSM & Certified Sexuality Educator, and media personality. She’s the host & executive producer of the Showtime original series, Sex with Sunny Megatron, co-hosts AASECT Award-winning American Sex Podcast and Open Deeply Podcast, plus was 2021's XBIZ Sexpert of the Year.
Known for her unique, build-your-own-adventure approach to kink, sex & relationships, Sunny coined the community catchphrase Kink is Customizable™. Her signature “edutainment” style blends humor, interactive learning, and the latest research into sell-out workshops that challenge the status quo, leaving students feeling empowered, informed, and radically seen. Her latest work, The Seven Project, investigates emotional intimacy, identity, and power exchange through the lens of AI.
On a personal note, Sunny is queer, biracial, neurodivergent, consensually non-monogamous, and a BDSM dominant -- specifically, a psychological sadist with a soft spot for mindfuckery. She lives what she teaches.
More at sunnymegatron.com or direct.me/sunnymegatron.